What do the women get in return? Trips to places they wouldn't normally go, like San Diego, Miami, Hawaii, New Orleans, Nashville and Scottsdale (all in the winter, after becoming a crazy, shrieking banshee after holiday gatherings). Guess what? Nice hotels (you don't make the bed), great food (you don't have to cook or clean up), and the BIG "S" (shopping at after-Christmas prices everywhere). Lovely ladies shopping everywhere, and those men didn't even know what hit them — BCS is code for "Babes Can Shop"! Whether your husband's team (theoretically, your team, too) wins or loses, you've made out like a bandit.
Even if you don't get to go to a Bowl location, women have the home-field advantage. They throw out every easy-made (bad for you, but mass quantities are consumed watching the commercials) food they can think of from "Recipes Gone Wild". Women then get you to invite one of your buds, or maybe your wing-man and his wife, over for a Bowl game — and the next time you look up, the wives are gone to Gordman's or Penn Square.
Bowl shopping has its own scoring system. If the MSRP (car lingo) or original price is $120, then you get a 33% mark-down, then another price reduction of 25% for the Red Tag price, plus use your 20% off coupon and another 10% if you use their charge card... Are you with me? If you went shopping during a Bowl game, they probably still owe YOU money or merchandise.
You still have time — the Super Bowl isn't until February 1st. Heck, you only have until Valentine's Day before all offers are void where prohibited.